Retailers know that when a musky, manly scent wafts from the men’s apparel store or hints of vanilla and jasmine subtly linger above cosmetic counters it is never by chance. These scents tap into certain memories just like some of the home scent diffusers used in many houses. The scents also have a unique effect on consumer behavior.
This is what ambient scenting is all about. The power of scent marketing as an effective tool to further brand impressions has been proven time and again. Numbers show that retailers, malls and businesses are taking notice and have seen the effects for themselves.
Retailers understand there’s no such thing as coincidence in stores where they sell clothes for males–you might catch whiffs like cedarwood mixed with testosterone-fueled traits while walking past cosmetics countertops fragrant with floral notes (perhaps even hinting at what lies beneath).
Ambient Scents That Can Boost Your Bottom Line
Pumpkin Spiced Latte
Spicy cinnamon, clove, fruity apple and smooth nutmeg combine to render this complex fragrance that is reminiscent of childhood Halloween parties. Armed with the knowledge that pumpkin smells great on men (especially in retail stores for clothing), it can be incorporated into seasonal branding strategies during autumn time.
Warm and Nutty
Inhale a mouth-watering aroma of sweet sugar, warm spices and vanilla. This striking blend not only captures the scent of Grandma’s home cooking but also stimulates your senses with its heady fragrance. The message is clear: indulge now.
Appealing to both males and females alike, this sweet spicy fragrance is infused with cinnamon, clove, ripe berries and dried autumn leaves. This blend evokes warmth reminiscent of home-made pies; cookies; candies for holiday hayrides or apple picking in a picturesque farm setting complete with wildflowers blooming along the way.
Retailers could effectively enhance their consumer shopping experience by stocking this seasonal perfume on shelves featuring fall clothing for men’s wear as well as items such as cozy winter sweaters from our exclusive designers’ collection that are sure to be popular among women shoppers during the upcoming chilly months ahead.
Earthy but sweet at first whiff; when sniffing more deeply it becomes woodsy with spicy undertones. This complex aroma is exclusively associated with the holiday season – although its origins are Celtic and date back even further than ancient Druids (the earliest mention being 750 BC).
This tart, sweet, fruity vanilla and jasmine scented fragrance is inescapably feminine. It would create a favorable ambiance in stores featuring women’s intimate apparel, sleepwear both fine and costume jewelry lingerie or cosmetics. This scent’s power lies with the subtle suggestion of contentment which affects consumer mood without being overbearing.
This spicy, sweet blend says ‘something Christmas loving in the oven’ like nothing else. This festive scent will satisfy both those who love to cook and have a special connection with their memories of being at home for the holidays.
Undoubtedly, it is everyone’s favorite holiday treat—gingerbread houses. The best place to use it is probably either your kitchen or cafés that serve coffee so you can leave an extra sprinkle on top just for fun.
Hot Spiced Toddy
The ice-cold winter air is permeated with the festive holiday spirit. This provocative scent, a blend of mulled fruit, red berry and apple complemented by cinnamon and vanilla scents will remind you of warm memories from holidays past.
For retailers looking to improve sales among their customers for products like fireplaces or heavy clothing during these cold months while providing warmth indoors, this fragrance would be perfect.
Stores are quickly learning the new language of scent marketing and how to define and capitalize on their brands. But before they do, retailers ask themselves these important questions: What does my store currently smell like? Is there another scent that might work better? If so, what emotions or memories would I want to evoke in my consumer base?”