In today’s competitive market, it’s become utterly difficult to start a business that’s both enjoyable and lucrative. Consequently, in the thriving and competitive market, it’s not as hard to come up with a job you like and be good at it, on the other hand, there are plenty of ways to use up your talents and make a fortune out of it.
If you fall under an artistic category but don’t exactly have the talent for painting, sculpting, or drawing, you can start a picture-framing business and make the most out of your creative ability. Blending your love for artistry, incorporating your selling techniques as well utilizing some of your design techniques if you possess them, would be a win-win business situation. There’s a way to earn a good amount of money with the picture framing business, believe it or not, and the reason for this is that it’s just not that much of a career. But that’s only what people think. Here are the essential steps to start selling picture frames and combine your love for beautiful art and an urge to set up a lucrative business.
Come up with a steady budget
Just like in any other business, you need funds to get your idea going. If you wish to set up an online business, you won’t need to put away a lot of money, on the other hand, if you need a shop and a studio for showcasing unique picture frames, you might need a bit more funds. Investing into opening a studio or some gallery is the best way to attract potential buyers, and you would need to think about various aspects of investment. Calculate the budget and make sure that you have enough money for rent, inventory, machinery, workplace, maintenance, and others. Also, selling pictures both online and on-site requires you to come up with steady logistics. Hence, calculate the budget related to transport, shipping, delivery, etc. as well.
Research your target market
Selling picture frames at first glance, may not sound like a very versatile and demanding business, but that’s where you are wrong. When a person is in demand for a sophisticated manner to frame their most loving memory, they would surely search for the most quality picture frame possible. Firstly, aim to estimate the demand, look into the aspect of who your potential customers might be, and then target them mainly. Secondly, when you plan your picture framing business, it’s equally vital to think how much demand there will be for your offers and services so you can assess the level of job offers and track the competition levels. Doing market research into who your customers may be, checking members of the public, art collectors, and various organizations, and then tailoring your business to suit their demands is the best way to trigger high income.
Make your products and services visible
Promoting your business is a great way to generate more profit and have your name spread to a wider audience. To promote your business start by printing and displaying brochures of all the picture frames you have on offer. You can get a nice brochure holder such as Display Me has to offer, and have it displayed in a coffee shop, at the bus station, at the supermarket entrances, or perhaps at a beauty salon or dentist’s waiting room. By promoting your picture frame business in this manner, you will effectively let customers have a detailed insight into all of your picture frame products with little investment. Other ways to make your business visible are to pay for newspaper or online ads, inscribe your business’s logo on high-traffic areas, and maybe advertise it on a billboard.
Get all the licenses and permits
Starting a business, no matter what you opt to sell, also includes registering with authorities and obtaining all the legal permits and licenses. Licenses and permits vary from getting a seller’s permit, special employer identification number, official business tax certificate, and other legal amenities compliant with the country’s law. In general, you only need to make sure that you have all the licenses and permits that are required for you to adequately, and of course, legally conduct your business.
Analyze your competitors
Staying on top of your game must be your goal. The second you kickstart your business, you constantly need to struggle to stay on top of your competitors and not lose the grip of the fierce economy that affects picture-selling business. Since the market for selling picture frames is so unique, you must gain relevant knowledge related to picture framing trends and exceed your limits to stay competitive. Opt to collaborate with freestyle or ingenious producers and hand-crafted manufacturers so you will always have an edge against people working in the same industry as yours.
Target the right customer profile
Another fruitful technique for advancing your selling business involves carefully analyzing the customer profile so you can target the right audience. You might open up a store and start selling picture frames in the most ravishing neighborhood unless you target the right people, you will never succeed. Think about the purpose of your picture, aim to sell directly to the members of public and governmental institutions such as museums, galleries, or exhibition halls who are constantly in need of showing some art piece to the public. Opt to remain flexible and open-minded, and target people who visit craft or gift showers, professional photographer studios, and perhaps book shops at department stores where a lot of people roam. Head out to craft fairs and night markets where many people visit. Performing some of these activities and striving to be visible to the public eye is how you would attract more people.
Aim to offer customization, be unique, don’t settle only for online advertisement and small-scale sales, but exceed your limits and think outside of the box. Listen to your customers’ demands and cater to their needs since picture-framing business is a rather challenging and unique one.
