What is Audience Targeting?


You don’t need to be an expert or a well-seasoned digital marketing agency to take advantage of audience targeting amid your social media presence. You’ve likely found yourself drawn to certain sites and companies because they just seem to know what you like.

This doesn’t happen by accident. You have been integrated into a target audience according to what you search for, view and patterns you lean towards when traversing the World Wide Web.

Let’s discuss exactly what audience targeting is, how you can use it and why doing so is vital for the success of marketing efforts.

The Essence of Audience Targeting

If you’re trying to engage a steady audience of particular types or want to tap into micro-audiences, being aware of their demographic and psychographic data allows content creators to segment them for stronger campaign formulation.

Examples of demographic and psychographic data include:

  • Age
  • Income
  • Interests
  • Gender
  • Location
  • Values
  • Motivations

This knowledge lets you know what exactly impacts a buyer’s journey, so campaigns can be created to align with very specific target audiences and their lifestyles.

Why Targeting the Right Audience Boosts Your Biz

Audience targeting allows you to spend precious time and resources into reaching the people most likely to engage with your content and move deeper into your funnel. This results in greater lead generation without wasting efforts on audiences that offer little or no ROI. Let’s move on to how you can get in on the game.

Audience Targeting Tips

You can hire a digital marketing agency to help you with determining your ideal target audiences, but these tips can help you get started on your own.

  1. Use Google Analytics—Take advantage of Google’s analytics section that will tell you immense details about the interests and habits of your website’s visitors.
  2. Consider Polls and Focus Groups—Want to know what readers want? Ask them! An Instagram poll or small focus group puts the power in consumer’s hands and lets you know if you should tweak campaigns before launching.
  3. Create Content Target Audiences Want—You know who’s out there…give them content they can use and will enjoy.

Now you know a bit more about how to find and monopolize on target audiences, so get out there and start working on that next campaign.