Business these days is all about branding. You want to make sure that your business is memorable and instantly distinguishable from the rest of the competition. Of course, that includes logos, but there’s more to your business’s image than art and design work. It’s a matter of making an impression. One way to make your business stand out from the crowd is through the actual spaces where you work. With a little creativity, you can make your business’s workspace into something as stunning as the work you do there.
There’s nothing wrong with your average office building, of course, but they do tend to lack personality and pizzazz. For a little something extra, look at historic districts and adaptive reuse. The right building can make an impression on clients and become a point of pride for employees.
Consider ditching the standard cubicle layout for something more flexible. This doesn’t necessarily mean going straight for an open plan office, as they often have more drawbacks than benefits. Just look at alternatives, ideally a mix of open spaces and private spaces. Different employees doing different jobs have different workspace requirements. Try to be flexible and listen to their needs.
Meeting rooms are especially important because you’ll be having meetings with clients as well as coworkers in spaces like that. They should be functional spaces, of course, but they should also be comfortable and make the kind of impression you want to make. Meeting rooms are one of your most outward-facing spaces. It’s worth it to make sure the meeting rooms show your best side.
Workspaces are essentially collaborative in nature. Meeting rooms, workspaces, even cubicles are on some level about collaboration. Don’t forget that in this day and age, digital spaces are as much a part of your office as physical ones. From your website to your network, digital spaces are increasingly part of the impression you make as a business. You want to make absolutely certain that those spaces are also inviting and user-friendly.
Your workspaces are an important part of your work life and a quintessential part of how your business is perceived. It’s going to make an impact on clients and potential employees. It’s also going to make an impact on you, every minute of every workday. No one wants to work in an office that isn’t nice. Take the time to get these spaces right and your business will thank you for it.