Product reviews left by other customers are one of the greatest online sales tools. This is one of the most common ways in which real estate gain more customers. Most online shoppers look at reviews before making a purchase. More than half of them are more likely to do business with a company whose website has ratings and reviews than one that doesn’t.
How to improve the reviews left on your website
For a customer to leave a positive review, they need to be happy and satisfied. Here are some strategies that you can adopt to ensure that your customers leave nothing but positive reviews for your business.
- Be sociable
Being accessible across different social media platforms is the best way to get honest from your customer. Make sure that customers can easily find you on platforms such as Facebook, Twitter, and Instagram so that they can easily reach you with questions or comments.
This also makes it easy for customers to find you elsewhere before they can find their way to your website.
- Follow up with your customers
Give your customer a good reason to review you. Following up with your customers after they have made a purchase is most likely to get you a positive review. A customer would sure love to receive an email from you inquiring about how you like their product.
There are several applications that you can use to automate this process and make it easier for you and the customer.
- Respond to all the reviews
Reach out to those customers who leave positive reviews to say thank you.
You should also reach out to customers who leave negative reviews. Find out how you can make it better for them. Ignoring the problem doesn’t make it go away. Respond to all reviews thoughtfully without sounding too defensive.
- Run a contest
Offer incentives that make your customers want to leave a review for you. These could include giving out coupons, discounts, gift vouchers, or even entrance into a contest for a bigger prize.
Reward those who leave a review and request them to share about it on other platforms to attract more customers.
- Include the customer’s name and photo when they leave a review
You should ask your customer who leave positive reviews if it’s okay for you to share their feedback on your website as well as other social media platforms. Including the customer’s photo as well as their real name adds to the credibility of the review.
Lastly, you should remove as much friction as possible between your need for a positive review and your customer’s ability to submit it.
As you can see, a lot goes into getting a positive review from your customer. This shows that you need to invest in the reviews and let them do the talking for you. A lot of people do online research before buying a particular product and that’s where the positive reviews come in.
In a nutshell, your brand’s best marketer isn’t your team of employees but your current customers who leave positive reviews.