The COVID-19 pandemic is affecting the local small businesses. With many countries and cities under lockdown, normal shopping is also disturbed. Post lockdown the situation seems to be a new norm with all the social distancing, wearing a mask in public and practicing proper hygiene.
The COVID-19 pandemic has also added a new urgency for cleaning commercial and residential buildings. If your business is carpet cleaning services then there will be a demand locally because cleaning regimens will change for better safety from the coronavirus infection.
For making the local shoppers know that you are ready to clean the carpets, you need to let your old and potential customers know.
Update GMB or Google My Business profile
You can communicate easily with your customers through updating the online local directory and GMB profile. In this crisis, customers search for updated information related to your business operations. The first-place people go in search for is Google, so ensure to update your GMB profile.
For example, due to the coronavirus situation, post lockdown you are offering night-time services. It is a great way for you and your staff to avoid traffic in commercial properties. Update your profile to show these changes.
If your business is taking precautions regarding sanitizing and cleaning products or using new procedures share them with your customers. Ensure to download the GMB app and stay connected with your potential customers. it will also be easy for clients to reach you.
Google My Business has introduced new features due to the coronavirus outbreak to help business owners communicate and update business-related updates.
Get your business added to local directories
Local directories and listings even offer crucial business information to potential customers. There are popular online directories like Yelp, MerchantCircle, Yahoo Local, Angie’s List, etc. that help local businesses connect with the area shoppers. These directories are regarded as authoritative and search bots reward businesses listed on them with top rankings in local searches.
However, there are many local niche websites you can look for to list your carpet vacuuming business. For example, Flooring Domain is a portal related to floorings, tiles, paving, carpeting, polishing, sanding, etc. located across Australia. Carpet steam cleaner from Australia are also listed here.
Update social media page
Sending updates constantly via SMS or email can backfire in these depressive times. However, social media is more accessible in this pandemic situation. You can leverage the social media channels and communicate with customers.
- Update your business page on Facebook, Twitter, and Instagram.
- Share relevant and credible information like what precautions your staff is taking while carpet vacuuming and any other relevant protocols followed.
- Be helpful and polite in your social posts. It needs to reflect the current distressing situation or it will come across as less credible or tone-deaf.
Update your website
Your homepage is your storefront on the internet. Have a banner added to share current situation information and updates of your business. Even update your FAQ page regarding how your staff follows cleaning and sanitization policy in this COVID-19. A FAQ is a great page, where you can share the most common questions customers will possibly come looking for.