Promoting a new product or service can be done in so many different ways. One of the most efficient mediums for reaching out to people seems to be a video form. So, to make an efficient and successful promotional video, here are a few steps you should take.
Tell your brand’s story
First and foremost, you need to be aware that this is not just about promoting and selling a certain product. It is about presenting your business as a whole. It is about telling a story and showing people what your company stands for. When people can relate to what your company stands for, they become emotionally invested and turn into loyal, long-term and satisfied customers who will keep coming back for more.
So, when you are making promotional videos, don’t shy away from being open and honest. Share your story. Connect with people. Let them know what you’re all about. People will appreciate the transparency more than anything else. So, try to promote your business in a way that will make people believe in what you’re selling.
Consistently engage with your viewership
Making a video every once in a while to draw some attention will only help you get temporary rise in sales. If you want people to stick around and enjoy the stay, you need consistency, in every shape and form. You can put time and effort into creating a high-quality video that will make you six months to film and edit, or you could try to reach out to your customers more regularly and let them know you’re here for them. Yes, it’s definitely nice to have a high-quality project done every once in a while, but the customers will always appreciate consistency more. They will feel like they can reach out to you whenever and that’s how you build successful communication habits with them.
Create video sales letters
When you’re promoting and selling any products or services on your business website, a much better option than writing a text about them is to create a video. People are more likely to be drawn to a promotional material that explains the product in bot visual and auditory form. Even statistics can back up this statement. Up to 64% of customers are more likely to buy a product after watching a video. So, if you want to draw more people in and be a competent competitor in your field, definitely turn to video making.
Have fun with your videos
We’ve mentioned consistency and transparency before. They are obviously the key ingredients of successfully promoting products and/or services. A part of being transparent is being able to represent yourself and your company in the most authentic and truthful version as possible. For that reason, try having fun while making videos. Try to take the focus of this being a shooting for a promotional video and have a good time.
Let your creativity run wild. Include as many people as you can. You can sit down and brainstorm some ideas together, or you could even be spontaneous and surprise everyone with a shooting. You can all come up with some ideas on the spot and run with it. Give it a try. Play around and see what works. That kind of transparency and authenticity will be clearly seen in the video. People truly appreciate seeing that. Not every video has to be released, but it’s good to have material to work with. Try it out and see where it takes you.
Hire the professionals
Many Australian companies practice hiring professional editors and film makers when they’re making promotional kind of videos. This habit may be a bit pricey, but every once in a while, when you want to shoot a high-quality video for your website, you can turn to professionals for their help and guidance. There are tons of video production services in Sydney that you can try out. With the help of these professionals you will have a top notch content to share with your customers and promote your latest products, services or sales.
Optimize Your Content
Lastly, making content to promote your products is one thing. It’s just one part of it. You also need to make sure that what you’re offering is out there getting recognized by Google. That is why you need to optimize your content. You need to take strategic approaches to make sure your content gets seen. Some of the SEO strategies can be very helpful here, but if you don’t know how to start, you can always attend some educational webinars or attend courses where you will learn how to effectively optimize your content.
All things considered, promoting products and services through video making can be a very fun experience. It’s a great way to connect with the customers, draw more people in, and learn something new. Make sure to have fun while doing so and remember to stay consistent and transparent.
Jack Kewell is writer, science editor, naturalist, entrepreneur. He is focused on writing and illustrating books. Also, he is a regular contributor on mountaintechblog